Phone Number of
Alanui is
+39 236580641 .
Alanui is an Italian luxury fashion brand, particularly known for its iconic cashmere cardigans with intricate jacquard patterns and bold designs. The brand, founded in 2015 by Carlotta and Nicolò Oddi, focuses on high-quality, handcrafted knitwear, often incorporating elements of Native American culture and travel-inspired imagery.
Key Features of Alanui:
Italian Craftsmanship:
Alanui cardigans and sweaters are made in Italy using fine Italian cashmere wool.
Jacquard Knitwear:
The brand is famous for its colorful and intricate jacquard knitwear, often featuring geometric shapes and vibrant colors.
Native American Influence:
Alanui's designs are inspired by Native American patterns and iconography, drawing from their rich cultural heritage.
Travel Inspiration:
The brand's collections often incorporate elements of travel and diverse cultural influences, creating unique and expressive designs.
Handcrafted Quality:
Each cardigan can take up to 11 hours to make, emphasizing the brand's commitment to quality and craftsmanship.
Luxury and Timelessness:
Alanui aims to create pieces that are both durable and stylish, offering a timeless elegance that is both luxurious and comfortable.
In essence, Alanui is a luxury brand that celebrates Italian craftsmanship, Native American culture, and the beauty of travel through its exquisite knitwear collections.
Founding and Establishment
Alanui, an Italian luxury knitwear brand, was founded in 2015 by siblings Nicolò and Carlotta Oddi in Milan. The brand's name is derived from the Hawaiian phrase "great path," reflecting their vision of comfortable and versatile clothing suitable for travel. Alanui gained recognition for its signature oversized cashmere cardigans featuring Native American-inspired prints and jacquard-knitted designs.
Key aspects of Alanui's founding and establishment:
Founders:
Nicolò and Carlotta Oddi, who both have a background in fashion.
Inspiration:
The brand's origin story involves Nicolò gifting a vintage cardigan from the Rose Bowl Flea Market to his sister Carlotta.
Initial focus:
Oversized cashmere cardigans with ethnic motifs and a focus on unisex, seasonless, and timeless design.
Growth:
Alanui expanded into a lifestyle brand, exploring new product categories like homeware and collaborations with renowned retailers like Colette.
Manufacturing:
Alanui's knitwear is handmade in Italy using Italian cashmere and features intricate jacquard patterns and bold designs.
Sustainability:
Alanui emphasizes sustainable practices and ethical production, ensuring workshops and factories adhere to environmental standards.
Distinction:
Alanui is known for its luxurious cardigans that are handmade in Italy and are often characterized by their oversized silhouette, fringe detailing, and vibrant colors.
Popularity
Alanui is a relatively popular and recognizable luxury Italian fashion brand, particularly known for its signature cashmere cardigans with intricate jacquard patterns inspired by Native American culture. While not among the top Italian fashion brands in terms of brand value, Alanui has gained a significant following, particularly for its unique style and high-quality materials.
Key Points about Alanui's Popularity:
Unique Design:
Alanui's cardigans stand out due to their bold, colorful designs and intricate jacquard patterns, often inspired by Native American motifs.
Luxury Materials:
The brand is known for using high-quality materials, especially cashmere, which contributes to the luxurious feel and appeal of its products.
Global Reach:
Alanui has built a global presence through partnerships with retailers and online platforms, making its products accessible to a wider audience.
Online Presence:
The brand actively uses social media and digital platforms to engage with customers and showcase its collections, further increasing its visibility.
Celebrity Endorsements:
Alanui has gained recognition through celebrity endorsements, further boosting its popularity and brand awareness.
Current Position
Alanui, an Italian knitwear brand founded in 2016, is currently independent and self-managed, having regained ownership from New Guards Group (NGG). The brand is focusing on international growth, aiming to expand its business while maintaining its luxury positioning and quality. Nicolò and Carlotta Oddi, the co-founders, have taken on the roles of CEO and Creative Director, respectively, with the brand now managing its own operations and distribution. Alanui's future plans include directly distributing men's and women's collections from a Milan-based showroom, starting with the spring/summer 2026 season.
Alanui Address
The address of Alanui is Via Dell Annunciata 2, Milano, Lombardy, 20121, Italy.
Alanui Email Address
The email address of Alanui is
support@alanui.it.
Alanui Website
The Website of Alanui is
www.alanui.it.
Alanui contact person
The contact person of Alanui is Support Team.
Alanui Customer Support Service Phone Number
The customer support phone number of Alanui is
+39 236580641 (Click phone number to call).
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